Clickstream Data as a Source to Uncover con-Sumer Shopping Types in a Large-Scale Online Setting. - Daniel Schellong; Jan Kemper; Malte Brettel (ECIS, 2016)

Generating Consumer Insights from Big Data Clickstream Information and the Link with Transaction-Related Shopping Behavior. - Daniel Schellong; Jan Kemper; Malte Brettel (ECIS, 2017)