Customer Relationship Management Systems - Why Many Large Companies Do Not Have Them? - Maria Manuela Cruz-Cunha; João Varajão; Daniela Santana; Isabel Bentes (WSKS (2), 2010)

Motivations and Results for CRM Adoption in Large Companies in Portugal. - Maria Manuela Cruz-Cunha; João Varajão; Daniela Santana (Inf. Resour. Manag. J., 2013)