Design guidelines for B2C e-commerce in virtual worlds. - Minh Quang Tran; Shailey Minocha; Dave Roberts; Angus Laing; Darren Langdridge (BCS HCI, 2011)

Investigating affordances of virtual worlds for real world B2C e-commerce. - Minh Quang Tran; Shailey Minocha; Dave Roberts; Angus Laing; Darren Langdridge (BCS HCI, 2011)

A Means-End Analysis of Consumers' Perceptions of Virtual World Affordances for E-commerce. - Minh Quang Tran; Shailey Minocha; Dave Roberts; Angus Laing; Darren Langdridge (INTERACT (1), 2011)