A Bivariate Timing Model of Customer Acquisition and Retention. - David A. Schweidel; Peter S. Fader; Eric T. Bradlow (Mark. Sci., 2008)

Portfolio Dynamics for Customers of a Multiservice Provider. - David A. Schweidel; Eric T. Bradlow; Peter S. Fader (Manag. Sci., 2011)

Modeling Customer Lifetimes with Multiple Causes of Churn. - Michael Braun 004; David A. Schweidel (Mark. Sci., 2011)

Online Product Opinions: Incidence, Evaluation, and Evolution. - Wendy W. Moe; David A. Schweidel (Mark. Sci., 2012)

Incorporating Direct Marketing Activity into Latent Attrition Models. - David A. Schweidel; George Knox (Mark. Sci., 2013)

Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline. - David A. Schweidel; Natasha Zhang Foutz; Robin J. Tanner (Mark. Sci., 2014)

A Multiactivity Latent Attrition Model for Customer Base Analysis. - David A. Schweidel; Young-Hoon Park; Zainab Jamal (Mark. Sci., 2014)

Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity. - Beth L. Fossen; David A. Schweidel (Mark. Sci., 2017)

A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns. - Yanwen Wang 006; Michael Lewis 004; David A. Schweidel (Mark. Sci., 2018)

Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers? - Beth L. Fossen; David A. Schweidel (Mark. Sci., 2019)

Measuring the Impact of Product Placement with Brand-Related Social Media Conversations and Website Traffic. - Beth L. Fossen; David A. Schweidel (Mark. Sci., 2019)

Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model. - Ning Zhong; David A. Schweidel (Mark. Sci., 2020)

Frontiers: Supporting Content Marketing with Natural Language Generation. - Martin Reisenbichler; Thomas Reutterer; David A. Schweidel; Daniel Dan (Mark. Sci., 2022)

Paywall Suspensions and Digital News Subscriptions. - Inyoung Chae; Jihyeon Ha; David A. Schweidel (Mark. Sci., 2023)

TM-OKC: An Unsupervised Topic Model for Text in Online Knowledge Communities. - Dongcheng Zhang 001; Kunpeng Zhang 001; Yi Yang 042; David A. Schweidel (MIS Q., 2024)