Customer Learning Processes, Strategy Selection, and Performance in Business-to-Business Service Firms. - Debra Zahay; Abbie Griffin (Decis. Sci., 2004)

The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry. - Syagnik Banerjee; Argha Sen; Debra Zahay (Electron. Commer. Res., 2025)