Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment. - Thamaraiselvan Natarajan; Deepak Ramanan V (Kybernetes, 2024)

How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender. - Thamaraiselvan Natarajan; Deepak Ramanan V; Jegan Jayapal (Kybernetes, 2024)