Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. - Deepak Sangroya; Rambalak Yadav; Yatish Joshi (Australas. J. Inf. Syst., 2021)

Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities. - Rambalak Yadav; Deepak Sangroya; Vijay Pereira (Inf. Syst. E Bus. Manag., 2025)