Understanding the effect of smart retail brand - Consumer communications via mobile instant messaging (MIM) - An empirical study in the Chinese context. - Delia Vazquez; Charles Dennis; Yizhong Zhang (Comput. Hum. Behav., 2017)

Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context. - Delia Vazquez; Xiangran Wu; Bang Nguyen; Anthony Kent; Anabel Gutierrez Mendoza; Tuo Chen (Int. J. Inf. Manag., 2020)

Guest Editorial: A special section on digital marketing. - Hatice Kizgin; Anabel Gutierrez Mendoza; Bhavini Desai; Delia Vazquez; Nripendra P. Rana (Int. J. Inf. Manag., 2021)