Optimized Combination of e-commerce Platform Sales Model and Blockchain Anti-Counterfeit Traceability Service Strategy. - Fangfang Guo; Deqing Ma; Jinsong Hu; Lu Zhang (IEEE Access, 2021)

Differential game of product-service supply chain considering consumers' reference effect and supply chain members' reciprocity altruism in the online-to-offline mode. - Deqing Ma; Jin-Song Hu; Wei-Hao Wang (Ann. Oper. Res., 2021)

Sales mode selection of fresh food supply chain based on blockchain technology under different channel competition. - Yuhong Liu; Deqing Ma; Jinsong Hu; Ziyi Zhang (Comput. Ind. Eng., 2021)

Big data empowering low-carbon smart tourism study on low-carbon tourism O2O supply chain considering consumer behaviors and corporate altruistic preferences. - Deqing Ma; Jinsong Hu; Fanjun Yao (Comput. Ind. Eng., 2021)

Achieving triple sustainability in closed-loop supply chain: The optimal combination of online platform sales format and blockchain-enabled recycling. - Deqing Ma; Hanqing Qin; Jinsong Hu (Comput. Ind. Eng., 2022)

The selection of sales channels considering consumer behavior preferences in a co-branding strategy. - Deqing Ma; Xiaoqing Wang; Jinsong Hu; Zhicai Li (Electron. Commer. Res. Appl., 2023)

The triple optimal combination of selling format, service provision, and blockchain implementation in a platform-based supply chain. - Deqing Ma; Kaifu Li; Xueping Wu; Jiaqi Zhu; Jinsong Hu (Comput. Ind. Eng., 2024)

Impacts of blockchain technology on food supply chains with potential food contamination. - Deqing Ma; Kaifu Li; Hanqing Qin; Jinsong Hu (Electron. Commer. Res. Appl., 2024)

Reseller or Market? E-platform strategy under blockchain-enabled recycling. - Yun Liu; Deqing Ma; Jinsong Hu (Expert Syst. Appl., 2024)

Considering the cascade threat in the food supply chain for the retailer's "blockchain & contamination prevention effort" strategic deployment. - Deqing Ma; Kaiyue Zhang; Wenbo Shao; Jinsong Hu (Expert Syst. Appl., 2024)

Can blockchain implementation combat food fraud: Considering consumers' delayed quality perceptions. - Deqing Ma; Xueping Wu; Kaifu Li; Jinsong Hu (Eur. J. Oper. Res., 2025)

Understanding consumer reference price behavior in co-branding: from the perspective of a dynamic supply chain. - Xiaoqing Wang; Haoyu Yin; Deqing Ma (Electron. Commer. Res., 2025)