Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers' persuasion knowledge. - Devika Vashisht; Marla B. Royne (Comput. Hum. Behav., 2016)

Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer's need for cognition. - Devika Vashisht; Sreejesh S. (Internet Res., 2017)

Role of Two-Dimensional (2D) and Virtual Reality (VR) in Effectiveness of In-Game Advertising. - Devika Vashisht (TDIT (2), 2022)