Enhancing Customer Experience and Sales Performance in a Retail Store Using Association Rule Mining and Market Basket Analysis. - Helen Josephine V. L; Dhivya Rajan (ICCCNT, 2023)

Forecasting a FastMoving Consumer Goods (FMCG) Company's Customer Repurchase Behavior via Classification Machine Learning Models. - Helen Josephine V. L; Dhivya Rajan; Justin Joy (ICIMMI, 2023)

Data Mining Techniques to Enhance Customer Segmentation and Targeted Marketing Strategies. - Dhivya Rajan; Helen Josephine V. L (ICCCNT, 2024)

Exploring Advances in Machine Learning and Deep Learning for Anticipating Air Quality Index and Forecasting Ambient Air Pollutants: A Comprehensive Review with Trend Analysis. - Dhivya Rajan; V. Rohini (ICCCNT, 2024)