Mobile Permission Marketing: Framing the Market Inquiry. - Petros Kavassalis; Ntina Spyropoulou; Dimitris Drossos; Evangelos Mitrokostas; Gregory Gikas; Antonis Hatzistamatiou (Int. J. Electron. Commer., 2003)

Factors That Influence the Effectiveness of Mobile Advertising: The Case of SMS. - Dimitris Drossos; George M. Giaglis (Panhellenic Conference on Informatics, 2005)

Mobile Advertising Effectiveness: an Exploratory Study. - Dimitris Drossos; George M. Giaglis (ICMB, 2006)

An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising. - Dimitris Drossos; George M. Giaglis; George Lekakos (HICSS, 2007)

Advertising On The Internet: Perspectives From Advertising Agencies And Advertisers. - Dimitris Drossos; Konstantinos G. Fouskas (MCIS, 2009)

The role of industry perceptions in competitive responses. - Konstantinos G. Fouskas; Dimitris Drossos (Ind. Manag. Data Syst., 2010)

Affective and social determinants of mobile data services adoption. - Dimitrios C. Karaiskos; Dimitris Drossos; Alexandros S. Tsiaousis; George M. Giaglis; Konstantinos G. Fouskas (Behav. Inf. Technol., 2012)

Consumer Responses to SMS Advertising: Antecedents and Consequences. - Dimitris Drossos; George M. Giaglis; Pavlos A. Vlachos; Efpraxia D. Zamani; George Lekakos (Int. J. Electron. Commer., 2013)

The effects of product involvement and impulse buying on purchase intentions in mobile text advertising. - Dimitris Drossos; Flora Kokkinaki; George M. Giaglis; Konstantinos G. Fouskas (Electron. Commer. Res. Appl., 2014)

Public-sector Digitization: An Analytical Cost-effective Framework. - Dimitrios Drossos; George Lekakos; George I. Doukidis; Nelly Tsatsa; Constantinos K. Coursaris (MCIS, 2018)

Online Traffic Sources and Persuasion Techniques: How to Change Consumer Behavior. - Dimitris Drossos; Manos Zacharioudakis; George Dionysiou (ICEEG, 2019)

Augmented Reality Marketing: Factors that Affect the Intention to Use a Virtual Try-on Mobile Application. - Elpida Efstathiou; Dimitris Drossos (HCI (55), 2024)