Firm-Created Word-of-Mouth Communication: Evidence from a Field Test. - David Godes; Dina Mayzlin (Mark. Sci., 2009)

Uninformative Advertising as an Invitation to Search. - Dina Mayzlin; Jiwoong Shin (Mark. Sci., 2011)

Link to Success: How Blogs Build an Audience by Promoting Rivals. - Dina Mayzlin; Hema Yoganarasimhan (Manag. Sci., 2012)

Channels of Impact: User Reviews When Quality Is Dynamic and Managers Respond. - Judith A. Chevalier; Yaniv Dover; Dina Mayzlin (Mark. Sci., 2018)

Influencing Social Media Influencers Through Affiliation. - Amy Pei; Dina Mayzlin (Mark. Sci., 2022)