Consumer Acceptance and Continuance of Online Group Buying. - Weng Marc Lim; Ding Hooi Ting (J. Comput. Inf. Syst., 2014)

Proposing a New Conceptual Model Predicting Consumer Videogame Engagement Triggered Through Playful-Consumption Experiences. - Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs (ICEC, 2016)

A Revisit of the Measurements on Engagement in Videogames: A New Scale Development. - Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs (ICEC, 2016)

Playful-Consumption Experience in Digital Game Playing: A Scale Development. - Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs (ICEC, 2017)

Engagement in Games: Developing an Instrument to Measure Consumer Videogame Engagement and Its Validation. - Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs (Int. J. Comput. Games Technol., 2017)

Modeling Consumers' Observational Learning in Digital Gaming: A Conceptual Model. - Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs; Muhammad Shahzeb Fayyaz (JCSG, 2018)

Modeling the customer satisfaction function: a two-country comparison. - Ding Hooi Ting (Electron. Mark., 2018)

Playful-Consumption Experience and Consumer Videogame Engagement in the Lens of S-R Model: An Empirical Study. - Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs; Muhammad Shahzeb Fayyaz; Bradley Wilson (HCI (30), 2019)

An empirical validation of consumer video game engagement: A playful-consumption experience approach. - Amir Zaib Abbasi; Ding Hooi Ting; Helmut Hlavacs; Liliana Vale Costa; Ana Isabel Veloso (Entertain. Comput., 2019)

Customer Inspiration via Advertising Value of Pop-Up Ads in Online Games. - Amir Zaib Abbasi; Ali Hussain; Helmut Hlavacs; Muhammad Umair Shah; Ding Hooi Ting; Umair Rehman (HCI (31), 2020)

How Engagement with Gamified Applications Impacts Quality of Life: A Conceptual Model. - Amir Zaib Abbasi; Maria Hassan; Umair Rehman; Helmut Hlavacs; Ding Hooi Ting; Muhammad Umair Shah (HCI (43), 2021)

In-Game Virtual Consumption and Online Video Game Addiction: A Conceptual Model. - Ali Hussain; Ding Hooi Ting; Helmut Hlavacs; Amir Zaib Abbasi (HCI (28), 2021)

The Role of Personality Factors Influencing Consumer Video Game Engagement in Young Adults: A Study on Generic Games. - Amir Zaib Abbasi; Muhammad Umair Shah; Umair Rehman; Helmut Hlavacs; Ding Hooi Ting; Saima Nisar (IEEE Access, 2021)

Playful-consumption experiences and subjective well-being: Children's smartphone usage. - Amir Zaib Abbasi; Amjad Shamim; Ding Hooi Ting; Helmut Hlavacs; Umair Rehman (Entertain. Comput., 2021)

The impact of advertising value of in-game pop-up ads in online gaming on gamers' inspiration: An empirical investigation. - Amir Zaib Abbasi; Umair Rehman; Ali Hussain; Ding Hooi Ting; Jamid Ul Islam (Telematics Informatics, 2021)

Serious video games and psychological support: A depression intervention among young cancer patients. - Sehrish Khan; Amir Zaib Abbasi; Syeda Farhana Kazmi; Ding Hooi Ting; Umair Rehman; Helmut Hlavacs; Fatima Safi Arslan (Entertain. Comput., 2022)

Using the playful consumption experience model to uncover behavioral intention to play Multiplayer Online Battle Arena (MOBA) games. - Amir Zaib Abbasi; Umair Rehman; Muhammad Shahzeb Fayyaz; Ding Hooi Ting; Muhammad Umair Shah; Ramsha Fatima (Data Technol. Appl., 2022)

Understanding knowledge transfer and knowledge management through social learning. - Ding Hooi Ting (J. Knowl. Manag., 2023)

Esports as playful consumption experiences: Examining the antecedents and consequences of game engagement. - Amir Zaib Abbasi; Nasser Alqahtani; Rodoula H. Tsiotsou; Umair Rehman; Ding Hooi Ting (Telematics Informatics, 2023)

Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective. - Umair Rehman; Amir Zaib Abbasi; Ding Hooi Ting; Maria Hassan; Nadine Khair (IEEE Trans. Engineering Management, 2024)

In-game content purchase motivations (IGCPMs): Conceptualization, scale development, and validation. - Ali Hussain; Linda D. Hollebeek; Ben L. Marder; Ding Hooi Ting (Inf. Manag., 2025)

Not inspired enough: the mediating role of customer engagement between YouTube's perceived advertising value and customer inspiration. - Muhammad Shahzeb Fayyaz; Amir Zaib Abbasi; Khurram Altaf; Nasser Alqahtani; Ding Hooi Ting (Kybernetes, 2025)

Implication of 'camera eats first' construct: unraveling the potentials of digital images in social media on information sharing. - Sohel Ahmed; Ding Hooi Ting; Taimur Sharif; Mohammad Zoynul Abedin (Electron. Commer. Res., 2025)

From Play to Pay: Exploring Imaginal and Emotional Virtual Item Retail Experiences in Online Game Environment. - Ali Hussain; Farhan Mirza; Moniruzzaman Sarker; Ding Hooi Ting (Int. J. Hum. Comput. Interact., 2025)