Predictive modeling in automotive direct marketing: tools, experiences and open issues. - Wendy Gersten; Rüdiger Wirth; Dirk Arndt (KDD, 2000)

External Data Selection for Data Mining in Direct Marketing. - Dirk Arndt; Wendy Gersten (IQ, 2001)

LIFT - A Leading Measure for Predictive Modeling. - Dirk Arndt; Wendy Gersten (ICMLA, 2002)

Data Quality in the Context of Customer Segmentation. - Dirk Arndt; Norman Langbein (ICIQ, 2002)

Evolutionary Optimisation of RBF Network Architectures in a Direct Marketing Application. - Peter Neumann; Bernhard Sick; Dirk Arndt; Wendy Gersten (ICANN, 2003)