The Effect of Site Trust on Trust in the Sources of Online Consumer Review and Trust in the Sources of Consumer Endorsement in Advertisement. - Jumin Lee; Do-Hyung Park; Ingoo Han (PACIS, 2006)

Information Overload and its Consequences in the Context of Online Consumer Reviews. - Do-Hyung Park; Jumin Lee; Ingoo Han (PACIS, 2006)

The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews. - Do-Hyung Park; Sara Kim; Ingoo Han (ECIS, 2007)

The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. - Do-Hyung Park; Jumin Lee; Ingoo Han (Int. J. Electron. Commer., 2007)

The Cognitive Fit Between the Representation Format of Online Consumer Reviews and the Level of Consumer Involvement. - Do-Hyung Park (ECIS, 2008)

Integrating Conflicting Reviews: Attributional Hypotheses of Consumer Response to Information Uncertainty depending on Prior Brand Attitude. - Do-Hyung Park; Ingoo Han (HICSS, 2008)

The effect of negative online consumer reviews on product attitude: An information processing view. - Jumin Lee; Do-Hyung Park; Ingoo Han (Electron. Commer. Res. Appl., 2008)

The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews. - Do-Hyung Park; Sara Kim (Electron. Commer. Res. Appl., 2008)

eWOM overload and its effect on consumer behavioral intention depending on consumer involvement. - Do-Hyung Park; Jumin Lee (Electron. Commer. Res. Appl., 2008)

The Different Effects of Online Consumer Reviews on Consumers' Purchase Intentions Depending on Trust in Online Shopping Mall: An Advertising Perspective. - Jumin Lee; Do-Hyung Park; Ingoo Han (Internet Res., 2011)

New members' online socialization in online communities: The effects of content quality and feedback on new members' content-sharing intentions. - Sungwook Lee; Do-Hyung Park; Ingoo Han (Comput. Hum. Behav., 2014)

Network Sharing beyond Knowledge Sharing: The Mediating Role of Tertius Iungens Orientation in Social Media Contexts. - Kee-Young Kwahk; Do-Hyung Park (HICSS, 2015)

Tariff choice of online contents based on usage goal and self-control: can I control myself? - Young-Soo Kim; Do-Hyung Park; Se-Bum Park (Internet Res., 2015)

Innovative service concept generation based on integrated framework of design thinking and VRIO: the case of information supporting system for SMEs in Korea. - Bong-Goon Seo; Do-Hyung Park; Daeheon Choi (ICEC, 2016)

The effects of network sharing on knowledge-sharing activities and job performance in enterprise social media environments. - Kee-Young Kwahk; Do-Hyung Park (Comput. Hum. Behav., 2016)

Visualization of brand positioning based on consumer web search information: Using social network analysis. - Seung-Pyo Jun; Do-Hyung Park (Internet Res., 2017)

Leveraging your knowledge to my performance: The impact of transactive memory capability on job performance in a social media environment. - Kee-Young Kwahk; Do-Hyung Park (Comput. Hum. Behav., 2018)

Beyond the numbers: The effect of 10-K tone on firms' performance predictions using text analytics. - Taeyoung Kang; Do-Hyung Park; Ingoo Han (Telematics Informatics, 2018)

What sentiment attracts tourists? Analysis of tourist attractions based on consumer's sentiment. - In-Jin Yoo; Bong-Goon Seo; Do-Hyung Park (PACIS, 2019)

The effect of message framing on security behavior in online services: Focusing on the shift of time orientation via psychological ownership. - Bong-Goon Seo; Do-Hyung Park (Comput. Hum. Behav., 2019)

Effective Strategies for Contents Recommendation Based on Psychological Ownership of over the Top Services in Cyberspace. - Bong-Goon Seo; Do-Hyung Park (J. Theor. Appl. Electron. Commer. Res., 2021)

Understanding Emotional and Cognitive Dynamics in Older Adults Using Personalized Care Robots. - Narae Choi; Do-Hyung Park (MLMI, 2024)

The Impact of Physical Anthropomorphism in Social Robots on User Compliance: The Moderating Effect of Issue Involvement. - Eunju Yi; Do-Hyung Park (RO-MAN, 2024)

A Multi-Faceted Examination of Social Robots Adoption: Influences of Perceived Enjoyment, Social Attraction, and Pet Experience. - Hyeon Jo; Do-Hyung Park (IEEE Access, 2024)

Potential User Segmentation Based on Expectations of Social Robots Using Q-Methodology. - Eunju Yi; Do-Hyung Park (IEEE Access, 2024)

The effective recommendation approaches depending on user's psychological ownership in online content service: user-centric versus content-centric recommendations. - Bong-Goon Seo; Do-Hyung Park (Behav. Inf. Technol., 2024)

AI in the Workplace: Examining the Effects of ChatGPT on Information Support and Knowledge Acquisition. - Hyeon Jo; Do-Hyung Park (Int. J. Hum. Comput. Interact., 2024)

From Free to Fee: Psychological Ownership and Advertising Appeals in Freemium Conversion. - Bong-Goon Seo; Do-Hyung Park (IEEE Access, 2025)