Chapter 9 Econometric and time-series market response models. - Dominique M. Hanssens; Leonard J. Parsons (Marketing, 1993)

Mining Classification Rules from Datasets with Large Number of Many-Valued Attributes. - Giovanni Giuffrida; Wesley W. Chu; Dominique M. Hanssens (EDBT, 2000)

Do Promotions Benefit Manufacturers, Retailers, or Both? - Shuba Srinivasan; Koen H. Pauwels; Dominique M. Hanssens; Marnik G. Dekimpe (Manag. Sci., 2004)

Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?". - Amit M. Joshi; Dominique M. Hanssens (Mark. Sci., 2009)

Editorial - Marketing Science: A Strategic Review. - Pradeep Chintagunta; Dominique M. Hanssens; John R. Hauser; Jagmohan Singh Raju; Kannan Srinivasan; Richard Staelin (Mark. Sci., 2013)

Introduction to Theory and Practice in Marketing Conference Special Section of Marketing Science. - Sunil Gupta; Dominique M. Hanssens; John R. Hauser; Donald Lehmann; Bernd Schmitt (Mark. Sci., 2014)

Consumer Attitude Metrics for Guiding Marketing Mix Decisions. - Dominique M. Hanssens; Koen H. Pauwels; Shuba Srinivasan; Marc Vanhuele; Gökhan Yildirim (Mark. Sci., 2014)

The role of online buzz for leader versus challenger brands: the case of the MP3 player market. - Hyun S. Shin; Dominique M. Hanssens; Kyoo il Kim (Electron. Commer. Res., 2016)

Brand Performance Volatility from Marketing Spending. - Marc Fischer 001; Hyun S. Shin; Dominique M. Hanssens (Manag. Sci., 2016)

Editorial - Marketing Science and Big Data. - Pradeep Chintagunta; Dominique M. Hanssens; John R. Hauser (Mark. Sci., 2016)