Taking Causality Seriously: Propensity Score Methodology Applied to Estimate the Effects of Marketing Interventions. - Donald B. Rubin (PKDD, 2003)

Rubin Causal Model. - Donald B. Rubin; L. John (International Encyclopedia of Statistical Science, 2011)

The fragility of standard inferential approaches in principal stratification models relative to direct likelihood approaches. - Paolo Frumento; Fabrizia Mealli; Barbara Pacini; Donald B. Rubin (Stat. Anal. Data Min., 2016)

A Bayesian Perspective on the Analysis of Unreplicated Factorial Experiments Using Potential Outcomes. - Valeria Espinosa; Tirthankar Dasgupta; Donald B. Rubin (Technometrics, 2016)

Influence Estimation on Social Media Networks Using Causal Inference. - Steven Thomas Smith; Edward K. Kao; Danelle C. Shah; Olga Simek; Donald B. Rubin (SSP, 2018)

Automatic detection of influential actors in disinformation networks. - Steven Thomas Smith; Edward K. Kao; Erika D. Mackin; Danelle C. Shah; Olga Simek; Donald B. Rubin (Proc. Natl. Acad. Sci. USA, 2021)