Why Outlet Stores Exist: Averting Cannibalization in Product Line Extensions. - Donald Ngwe (Mark. Sci., 2017)

Differentially Private Estimation of Heterogeneous Causal Effects. - Fengshi Niu; Harsha Nori; Brian Quistorff; Rich Caruana; Donald Ngwe; Aadharsh Kannan (CLeaR, 2022)

Using GPT for Market Research. - James Brand; Ayelet Israeli; Donald Ngwe (EC, 2024)