Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. - Dong Hoo Kim; Yoon Hi Sung; So Young Lee; Dongwon Choi; Yongjun Sung (Comput. Hum. Behav., 2016)

Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness. - Dong Hoo Kim; Natalee Kate Seely; Jonghyuk Jung (Comput. Hum. Behav., 2017)

Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads. - Yoon Hi Sung; Dong Hoo Kim; Dongwon Choi; So Young Lee (Telematics Informatics, 2020)