Keyword Search Patterns in Sponsored Link Advertisements. - Il Im; Dong Il Lee; Dennis F. Galletta; Brian Kimball Dunn (ICIS, 2012)

Predicting the intent of sponsored search users: An exploratory user session-level analysis. - Il Im; Brian Kimball Dunn; Dong Il Lee; Dennis F. Galletta; Seok-Oh Jeong (Decis. Support Syst., 2019)