The fundamental reasons of e-consumers' loyalty to an online store. - Dong-Mo Koo (Electron. Commer. Res. Appl., 2006)

Experiential Motives for Playing Online Games. - Dong-Mo Koo; Soo-Hyung Lee; Heung-Seub Chang (J. Convergence Inf. Technol., 2007)

The moderating role of locus of control on the links between experiential motives and intention to play online games. - Dong-Mo Koo (Comput. Hum. Behav., 2009)

Knowledge search and people with high epistemic curiosity. - Dong-Mo Koo; Young-Yun Choi (Comput. Hum. Behav., 2010)

The interactional effects of atmospherics and perceptual curiosity on emotions and online shopping intention. - Dong-Mo Koo; Seon-Hee Ju (Comput. Hum. Behav., 2010)

Inter-relationships among dominance, energetic and tense arousal, and pleasure, and differences in their impacts under online vs. offline environment. - Dong-Mo Koo; Ji-Hoon Lee (Comput. Hum. Behav., 2011)

Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus. - Kyung-Tag Lee; Dong-Mo Koo (Comput. Hum. Behav., 2012)

Lonely People Are No Longer Lonely on Social Networking Sites: The Mediating Role of Self-Disclosure and Social Support. - Kyung-Tag Lee; Mi-Jin Noh; Dong-Mo Koo (Cyberpsychology Behav. Soc. Netw., 2013)

Evaluating right versus just evaluating online consumer reviews. - Kyung-Tag Lee; Dong-Mo Koo (Comput. Hum. Behav., 2015)

Combined effects of valence and attributes of e-WOM on consumer judgment for message and product: The moderating effect of brand community type. - Hyo-Jin Jeong; Dong-Mo Koo (Internet Res., 2015)

Impact of tie strength and experience on the effectiveness of online service recommendations. - Dong-Mo Koo (Electron. Commer. Res. Appl., 2016)

Lemons problem in collaborative consumption platforms: Different decision heuristics chosen by consumers with different cognitive styles. - Joonheui Bae; Dong-Mo Koo (Internet Res., 2018)

Affective value of game items: a mood management and selective exposure approach. - Joonheui Bae; Sang Jin Kim; Kyung Hoon Kim; Dong-Mo Koo (Internet Res., 2019)

Perceived CSR initiatives and intention to purchase game items. - Joonheui Bae; Hyun-Hee Park; Dong-Mo Koo (Internet Res., 2019)

Guest editorial: Digital transformation and consumer experience. - Dong-Mo Koo; Jungkeun Kim; Taewan Kim (Internet Res., 2022)