Visualizing Cyber Personality. - Su-e Park; Dongsung Choi; Jinwoo Kim (AMCIS, 2004)

Critical factors for the aesthetic fidelity of web pages: empirical studies with professional web designers and users. - Su-e Park; Dongsung Choi; Jinwoo Kim (Interact. Comput., 2004)

Visualizing E-Brand Personality: Exploratory Studies on Visual Attributes and E-Brand Personalities in Korea. - Su-e Park; Dongsung Choi; Jinwoo Kim (Int. J. Hum. Comput. Interact., 2005)