Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness. - Dong Hoo Kim; Yoon Hi Sung; So Young Lee; Dongwon Choi; Yongjun Sung (Comput. Hum. Behav., 2016)

Exploring the effects of ad-task relevance and ad salience on ad avoidance: The moderating role of internet use motivation. - Hyejin Bang; Jooyoung Kim; Dongwon Choi (Comput. Hum. Behav., 2018)

Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads. - Yoon Hi Sung; Dong Hoo Kim; Dongwon Choi; So Young Lee (Telematics Informatics, 2020)

Emojis and assertive environmental messages in social media campaigns. - Tae Hyun Baek; Se-Eun Kim; Sukki Yoon; Yung Kyun Choi; Dongwon Choi; Hyejin Bang (Internet Res., 2022)

The impacts of ad skip option and ad time display on viewer response to in-stream video ads: the role of perceived control and reactance. - Dongwon Choi; Jooyoung Kim (Internet Res., 2022)

RDB2G-Bench: A Comprehensive Benchmark for Automatic Graph Modeling of Relational Databases. - Dongwon Choi; Sunwoo Kim; Juyeon Kim; Kyungho Kim; Geon Lee; Shinhwan Kang; Myunghwan Kim 001; Kijung Shin (CoRR, 2025)