Trust, Risk and Benefit in Electronic Commerce: What Are the Relationships? - Dan Jong Kim 001; Ki-Young Lee; Doohwang Lee; Donald L. Ferrin; H. Raghav Rao (AMCIS, 2003)

Keeping our network safe: a model of online protection behaviour. - Doohwang Lee; Robert LaRose; Nora J. Rifon (Behav. Inf. Technol., 2008)

The Impact of Online Brand Community Type on Consumer's Community Engagement Behaviors: Consumer-Created vs. Marketer-Created Online Brand Community in Online Social-Networking Web Sites. - Doohwang Lee; Hyuk Soo Kim; Jung Kyu Kim (Cyberpsychology Behav. Soc. Netw., 2011)

The Impact of Personalized Social Cues of Immediacy on Consumers' Information Disclosure: A Social Cognitive Approach. - Doohwang Lee; Robert LaRose (Cyberpsychology Behav. Soc. Netw., 2011)

The role of self-construal in consumers' electronic word of mouth (eWOM) in social networking sites: A social cognitive approach. - Doohwang Lee; Hyuk Soo Kim; Jung Kyu Kim (Comput. Hum. Behav., 2012)

Text me when it becomes dangerous: Exploring the determinants of college students' adoption of mobile-based text alerts short message service. - Doohwang Lee; Jee-Young Chung; Hyuk Soo Kim (Comput. Hum. Behav., 2013)

Avatar face recognition and self-presence: An ERP study. - Doohwang Lee; Youngnam Seo; Minkyung Kim 002 (URAI, 2014)

The Effects of Actual Human Size Display and Stereoscopic Presentation on Users' Sense of Being Together with and of Psychological Immersion in a Virtual Character. - Dohyun Ahn; Youngnam Seo; Minkyung Kim 002; Joung Huem Kwon; Younbo Jung; Jungsun Ahn; Doohwang Lee (Cyberpsychology Behav. Soc. Netw., 2014)

The Effect of Human Avatars' Facial Similarity on Users' Sense of Co-presence. - Doohwang Lee; Joung-Huem Kwon; Young-Nam Seo; Bum-Jae You (HAI, 2015)

Avatar face recognition and self-presence. - Young-nam Seo; Minkyung Kim 002; Younbo Jung; Doohwang Lee (Comput. Hum. Behav., 2017)

Attention to eSports advertisement: effects of ad animation and in-game dynamics on viewers' visual attention. - Young-nam Seo; Minkyung Kim 002; Doohwang Lee; Younbo Jung (Behav. Inf. Technol., 2018)

Agenda-setting in social TV: How and when user comments influence perceived issue importance. - Myojung Chung; Youngnam Seo; Younbo Jung; Doohwang Lee (New Media Soc., 2023)