Use of Interactive Television Promotional Tools as Information Sources in Long-Haul Travel. - Anika Schweda; Duane Varan (ENTER, 2003)

Exploring the Effects of Interactivity in Television Drama. - Stacey Hand; Duane Varan (EuroITV, 2007)

Digital Television as Persuasive Technology. - Duane Varan; Steven Bellman (PERSUASIVE, 2007)

Interactive Narratives: Exploring the Links between Empathy, Interactivity and Structure. - Stacey Hand; Duane Varan (EuroITV, 2008)

Interactive stories and the audience: Why empathy is important. - Stacey Hand; Duane Varan (Comput. Entertain., 2009)

The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames. - Steven Bellman; Anna Kemp; Hanadi Haddad; Duane Varan (Comput. Hum. Behav., 2014)