A study of presentations of mobile web banners for location-based information and entertainment information websites. - Pei-Luen Patrick Rau; Jenwen Chen; Duye Chen (Behav. Inf. Technol., 2006)

Effects of watermark and music on mobile message advertisements. - Pei-Luen Patrick Rau; Duye Chen (Int. J. Hum. Comput. Stud., 2006)

The influence of repetition and time pressure on effectiveness of mobile advertising messages. - Pei-Luen Patrick Rau; Jia Zhou 001; Duye Chen; Ta-Ping Lu (Telematics Informatics, 2014)