A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions. - Eelco Kappe; Ashley Stadler Blank; Wayne S. DeSarbo (Manag. Sci., 2014)

Drug Detailing and Doctors' Prescription Decisions: The Role of Information Content in the Face of Competitive Entry. - Eelco Kappe; Stefan Stremersch (Mark. Sci., 2016)