From Physical Marketing to Web Marketing: The Web-Marketing Mix. - Efthymios Constantinides (HICSS, 2002)

The 4S Web-Marketing Mix model. - Efthymios Constantinides (Electron. Commer. Res. Appl., 2002)

Influencing the online consumer's behavior: the Web experience. - Efthymios Constantinides (Internet Res., 2004)

Impact of Web Experience on e-Consumer Responses. - Carlota Lorenzo; Efthymios Constantinides; Peter Geurts; Miguel A. Gómez (EC-Web, 2007)

The Organizational Effects of e-Commerce - A Cross-sectional Study. - Efthymios Constantinides (WEBIST (3), 2007)

Effects of Cultural Background on Internet Buying Behaviour: Towards a Virtual Global Village?. - Efthymios Constantinides; Carlota Lorenzo; Miguel Ángel Gómez-Borja; Peter Geurts (EC-Web, 2008)

The Social Web As Marketplace: A Primer In Social Media Marketing. - Efthymios Constantinides (MCIS, 2009)

Effects of web experience on consumer choice: a multicultural approach. - Efthymios Constantinides; Carlota Lorenzo-Romero; Miguel A. Gómez (Internet Res., 2010)

Higher Education Marketing: A Study on the Impact of Social Media on Study Selection and University Choice. - Efthymios Constantinides; Marc C. Zinck Stagno (Int. J. Technol. Educ. Mark., 2012)

Social Networking Sites as Business Tool: A Study of User Behavior. - Efthymios Constantinides; Carlota Lorenzo-Romero; María-del-Carmen Alarcón-del-Amo (Business Process Management, 2013)

Co-creation in Social Media Platforms: End-users as Innovation Partners - Online Co-innovation within the Open Discovery Space. - Wouter Vollenbroek; Efthymios Constantinides; Sjoerd de Vries (WEBIST, 2013)

Analyzing the User-Generated Content on Disintermediation Effect: A Latent Segmentation Study of Bookers and Lookers. - Carlota Lorenzo-Romero; Giacomo Del Chiappa; Efthymios Constantinides (HCI (18), 2014)

Identification of influence in social media communities. - Wouter Vollenbroek; Sjoerd de Vries; Efthymios Constantinides; Piet Kommers (Int. J. Web Based Communities, 2014)

Determinants of Use of Social Media Tools in Retailing Sector. - Carlota Lorenzo-Romero; María-del-Carmen Alarcón-del-Amo; Efthymios Constantinides (J. Theor. Appl. Electron. Commer. Res., 2014)

Impact of Online Product Reviews on Purchasing Decisions. - Efthymios Constantinides; Nina Isabel Holleschovsky (WEBIST (1), 2016)

The relevance of technological autonomy in the customer acceptance of IoT services in retail. - Marius Kahlert; Efthymios Constantinides; S. A. de Vries (ICC, 2017)

The Internet of Things as Smart City Enabler: The Cases of Palo Alto, Nice and Stockholm. - Wouter H. N. Evertzen; Robin Effing; Efthymios Constantinides (I3E, 2019)

Consumers' Cognitive, Emotional and Behavioral Responses towards Background Music: An EEG Study. - Athanasios Gkaintatzis; Rob H. J. van der Lubbe; Kalipso Karantinou; Efthymios Constantinides (WEBIST, 2019)

The Impact of Chatbots on Customer Loyalty: A Systematic Literature Review. - Liss Jenneboer; Carolina Herrando; Efthymios Constantinides (J. Theor. Appl. Electron. Commer. Res., 2022)

The Effects of Omni-Channel Retailing on Promotional Strategy. - Dana Schrotenboer; Efthymios Constantinides; Carolina Herrando; Sjoerd de Vries (J. Theor. Appl. Electron. Commer. Res., 2022)

Innovating With the Customer: Co-Creation Motives in Online Communities. - Zeynep Didem Nohutlu; Basil G. Englis; Aard J. Groen; Efthymios Constantinides (Int. J. Electron. Commer., 2023)