Effect of Brand Associations on Consumer Reactions to Unknown On-Line Brands. - Elena Delgado-Ballester; Miguel Hernández-Espallardo (Int. J. Electron. Commer., 2008)

Fostering brand love in Facebook brand pages. - Mariola Palazon; Elena Delgado-Ballester; Maria Sicilia (Online Inf. Rev., 2019)

Why Do People Initiate an Online Firestorm? The Role of Sadness, Anger, and Dislike. - Elena Delgado-Ballester; Inés López-López; Alicia Bernal-Palazón (Int. J. Electron. Commer., 2021)