Preaching to the Choir: The Chasm Between Top-Ranked Reviewers, Mainstream Customers, and Product Sales. - Elham Yazdani; Shyam Gopinath; Steve Carson (Mark. Sci., 2018)

Content Spending and Network Quality in Mobile Channels: A Hidden Markov Model of User Engagement and Content Consumption. - Xia Zhao; Lu Huang; Lei Wang; Elham Yazdani; Cheng Zhang (HICSS, 2022)