Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry. - Elisabeth Honka; Pradeep Chintagunta (Mark. Sci., 2017)

Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network. - Mina Ameri; Elisabeth Honka; Ying Xie 003 (Mark. Sci., 2019)

Informational and Noninformational Advertising Content. - Yi-Lin Tsai; Elisabeth Honka (Mark. Sci., 2021)

Search Gaps and Consumer Fatigue. - Raluca M. Ursu; Qianyun (Poppy) Zhang; Elisabeth Honka (Mark. Sci., 2023)