Implausible alternatives in eliciting multi-attribute value functions. - Rudolf Vetschera; Wolfgang J. Weitzl; Elisabeth Wolfsteiner (Eur. J. Oper. Res., 2014)

When attention-grabbing tactics backfire during media multitasking: The detrimental effect of atypical advertising slogans on brand attitude. - Elisabeth Wolfsteiner; Marion Garaus (Telematics Informatics, 2023)