Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. - Eliza Nichifor; Radu Constantin Lixandroiu; Ioana Bianca Chitu; Gabriel Bratucu; Silvia Sumedrea; Catalin Ioan Maican; Alina Simona Tecau (J. Theor. Appl. Electron. Commer. Res., 2021)

How Does Mobile Page Speed Shape in-between Touchpoints in the Customer Journey? A Research Regarding the Most Trusted Retailers in Romania. - Eliza Nichifor; Radu Constantin Lixandroiu; Ioana Bianca Chitu; Gabriel Bratucu; Adrian Trifan (J. Theor. Appl. Electron. Commer. Res., 2021)

Getting users out of the loop: Key factors to surpass the messy middle point. - Eliza Nichifor; Gabriel Bratucu; Ioana Bianca Chitu; Ovidiu Mircea Tierean; Adriana Veronica Litra; Alexandra Zamfirache; Daniela Roxana Vuta (Electron. Commer. Res. Appl., 2023)