Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions. - Bram Foubert; Els Gijsbrechts (Eur. J. Oper. Res., 2010)

Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption. - Bram Foubert; Els Gijsbrechts (Mark. Sci., 2016)

"Hello Jumbo!" The Spatio-Temporal Rollout and Traffic to a New Grocery Chain After Acquisition. - Arjen van Lin; Els Gijsbrechts (Manag. Sci., 2019)