The impact of digital communication on promoting an event: defining personas and strategies. - Elvira Vieira; Ana Pinto Borges; Svitlana Ostapenko (ICICM, 2023)

The Role of Digital Marketing in the Process of Musical Events' Participation. - Elvira Vieira; Manuel Fonseca; Ana Pinto Borges; Bruno Miguel Vieira (WorldCIST (4), 2023)