How Good are LLMs in Generating Personalized Advertisements? - Elyas Meguellati; Lei Han 003; Abraham Bernstein; Shazia Sadiq; Gianluca Demartini (WWW (Companion Volume), 2024)

LLM-Based Semantic Augmentation for Harmful Content Detection. - Elyas Meguellati; Assaad Oussama Zeghina; Shazia Sadiq; Gianluca Demartini (ICWSM, 2025)

The Duality of Persuasion: Between Personalization and Detection. - Elyas Meguellati (WWW (Companion Volume), 2025)

Are Large Language Models Good Data Preprocessors? - Elyas Meguellati; Nardiena A. Pratama; Shazia Sadiq; Gianluca Demartini (WWW (Companion Volume), 2025)

Spotting Persuasion: A Low-cost Model for Persuasion Detection in Political Ads on Social Media. - Elyas Meguellati; Stefano Civelli; Pietro Bernardelle; Shazia Sadiq; Gianluca Demartini (CoRR, 2025)