Social behavior and brand devotion among iPhone innovators. - Emílio José Montero Arruda-Filho; Julianne A. Cabusas; Nikhilesh Dholakia (Int. J. Inf. Manag., 2010)

How iPhone innovators changed their consumption in iDay2: Hedonic post or brand devotion. - Emílio José Montero Arruda-Filho; Mark M. Lennon (Int. J. Inf. Manag., 2011)

Technology consumer behaviour: a study of hedonic/utilitarian preference via virtual space. - Emílio José Montero Arruda-Filho; Agenilson Jonatan Corrêa dos Santos; Eliane Pereira Zamith Brito (Int. J. Bus. Inf. Syst., 2015)

Utilitarian characteristics reducing guilt: perceived values in the justification of choice. - Emílio José Montero Arruda-Filho; Silvia Biffignandi (Int. J. Inf. Technol. Manag., 2016)

Green attributes converged within multifunctional technology products. - Emílio José Montero Arruda-Filho; Eliane Pereira Zamith Brito (Telematics Informatics, 2017)

Before game over: a study on the experiences, prediction and values of consumption of players of seventh-generation videogame consoles. - Emílio José Montero Arruda-Filho; Igor De Jesus Lobato Pompeu Gammarano (Int. J. Bus. Inf. Syst., 2019)

Financial Institutions and Use of Social Media: Analysis of the Largest Banks in the U.S. and Europe. - Thaís Helen Sena; Cristiana Fernandes De Muylder; Emílio José Montero Arruda-Filho (BIS (Workshops), 2020)

Social Influence Effect on Consumers' Intention to Adopt Mobile Banking Services. - Emílio José Montero Arruda-Filho; Aline Cristina Lobo Nogueira; Everaldo Marcelo Souza da Costa (Inf. Syst. Manag., 2022)

Smile, YOU'RE Being Watched: Digital Privacy and Risk Perception Regarding Data Sharing on Social Networks. - Emílio José Montero Arruda-Filho; Igor De Jesus Lobato Pompeu Gammarano; Edmilson Marcelo Corrêa Duarte (Interact. Comput., 2023)

The moderation effect of multifunctionality between consumers' shopping experience and embarrassment leading to non-adoption of innovations. - Edgar José Pereira Dias; Emílio José Montero Arruda-Filho; Everaldo Marcelo Souza da Costa (Behav. Inf. Technol., 2024)