Linking Perceived Quality and Customer Satisfaction to Store Traffic and Revenue Growth. - Emin Babakus; Carol C. Bienstock; James R. Van Scotter (Decis. Sci., 2004)

When to Mass Customize: The Impact of Environmental Uncertainty. - Gensheng (Jason) Liu; Rachna Shah; Emin Babakus (Decis. Sci., 2012)