Social value and content value in social media: Two paths to psychological well-being. - Yongbing Jiao; Myung-Soo Jo; Emine Sarigöllü (J. Organ. Comput. Electron. Commer., 2017)

How Streamers Foster Consumer Stickiness in Live Streaming Sales. - Yongbing Jiao; Emine Sarigöllü; Liguo Lou; Baotao Huang (J. Theor. Appl. Electron. Commer. Res., 2023)

How Streamers Enhance Consumer Engagement and Brand Equity in Live Commerce. - Yongbing Jiao; Emine Sarigöllü; Liguo Lou; Myung-Soo Jo (J. Glob. Inf. Manag., 2025)