The Current State of Analytics in the Corporation: The View from Industry Leaders. - Thomas Coghlan; George Diehl; Eric J. Karson; Matthew J. Liberatore; Wenhong Luo; Robert L. Nydick; Bruce Pollack-Johnson; William P. Wagner (Int. J. Bus. Intell. Res., 2010)

Search advertising placement strategy: Exploring the efficacy of the conventional wisdom. - Wenhong Luo; David P. Cook; Eric J. Karson (Inf. Manag., 2011)