Modeling consideration sets and brand choice using artificial neural networks. - Björn Vroomen; Philip Hans Franses; Erjen van Nierop (Eur. J. Oper. Res., 2004)

Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements. - Erjen van Nierop; Dennis Fok; Philip Hans Franses (Mark. Sci., 2008)