Community Engagement in Peer-to-Peer Business: Evidence from Etsy.Com. - Ermira Zifla; Sunil Wattal (ECIS, 2016)

What's "Funny" about Technology Adoption? Humorous Appropriation of Online Review Platforms. - Susan M. Mudambi; David Schuff; Ermira Zifla (ICIS, 2016)

What Doctors Wish They Knew: Treatment Compliance in an Online Health Community for Chronic Patients. - Ermira Zifla; Sunil Wattal (HICSS, 2019)

Understanding IT-Enabled Social Features in Online Peer-to-Peer Businesses for Cultural Goods. - Ermira Zifla; Sunil Wattal (J. Assoc. Inf. Syst., 2019)

Can warnings curb the spread of fake news? The interplay between warning, trust and confirmation bias. - Kholekile L. Gwebu; Jing Wang 074; Ermira Zifla (Behav. Inf. Technol., 2022)

Not just for fun: The effect of pseudo-reviews on consumer behavior. - Ermira Zifla; David Schuff; Susan M. Mudambi; Sunil Wattal (Comput. Hum. Behav., 2024)

Multi-criteria evaluation of health news stories. - Ermira Zifla; Burcu Eke Rubini (Decis. Support Syst., 2024)