Do green information transparency and exposure always boost online sales of organic food? An Evidence from China. - Yuping Wu 005; Shuqi Fu; Ruyin Long; Shriful Islam Md; Ershuai Huang (Electron. Commer. Res. Appl., 2024)

When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference. - Taiyang Zhao; Ziwei Liang; Yuqi Du; Ershuai Huang; Yun Zou (J. Theor. Appl. Electron. Commer. Res., 2024)