Factors Affecting the Big Data Adoption as a Marketing Tool in SMEs. - Jesús Silva; Lissette Hernández-Fernández; Esperanza Torres Cuadrado; Nohora Mercado-Caruso; Carlos Rengifo Espinosa; Felipe Acosta Ortega; Hugo Hernández Palma; Genett Jiménez-Delgado (DMBD, 2019)