Do non-fungible tokens create long-term value for luxury brands? The effect of NFT promotions on customer equity. - Minjung Cho; Eunju Ko; Charles R. Taylor (Comput. Hum. Behav., 2024)

Does Luxury Fashion Shape Consumers' Perception Differently in the Real World Versus the Metaverse? A Comparative Study on Wearer Evaluation. - Hoisoo Um; Eunju Ko; Minjung Cho; Boram Do (Int. J. Hum. Comput. Interact., 2025)