If I choose when to switch: Heavy multitaskers remember online content better than light multitaskers when they have the freedom to multitask. - Anastasia Kononova; Eunsin Joo; Shupei Yuan (Comput. Hum. Behav., 2016)

Risk assessment in e-commerce: How sellers' photos, reputation scores, and the stake of a transaction influence buyers' purchase behavior and information processing. - Yue (Nancy) Dai 004; Gregory Viken; Eunsin Joo; Gary Bente (Comput. Hum. Behav., 2018)

To reveal or conceal? Sponsorship disclosure in health apps and its impacts on sponsor motive attributions, credibility and download intentions. - Eunsin Joo (Int. J. Mob. Commun., 2025)