Evolution of Virtual Communities. - Eunyoung Cheon; JoongHo Ahn (WEB, 2008)

Virtual community 101: know your virtual community and members. - Eunyoung Cheon; JoongHo Ahn (ICUIMC, 2009)

Energizing business transactions in virtual worlds: an empirical study of consumers' purchasing behaviors. - Eunyoung Cheon (Inf. Technol. Manag., 2013)