A Joint Model of Usage and Churn in Contractual Settings. - Eva Ascarza; Bruce G. S. Hardie (Mark. Sci., 2013)

Some Customers Would Rather Leave Without Saying Goodbye. - Eva Ascarza; Oded Netzer; Bruce G. S. Hardie (Mark. Sci., 2018)

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals. - Ta-Wei Huang; Eva Ascarza (Mark. Sci., 2024)