Using Social Media Advertising to Increase the Awareness, Promotion and Diffusion of Public and Private Entities. - Eva Lahuerta-Otero; Rebeca Cordero Gutiérrez (DCAI, 2015)

Looking for the perfect tweet. The use of data mining techniques to find influencers on twitter. - Eva Lahuerta-Otero; Rebeca Cordero Gutiérrez (Comput. Hum. Behav., 2016)

Kahoot, win the learning race. - Vanessa Izquierdo-Álvarez; Eva Lahuerta-Otero; Rebeca Cordero-Gutiérrez (TEEM, 2018)

Like it or die: using social networks to improve collaborative learning in higher education. - Eva Lahuerta-Otero; Rebeca Cordero-Gutiérrez; Vanessa Izquierdo-Álvarez (TEEM, 2018)

Retweet or like? That is the question. - Eva Lahuerta-Otero; Rebeca Cordero Gutiérrez; Fernando De la Prieta Pintado (Online Inf. Rev., 2018)

Leveraging Knowledge Management to Promote Higher Education Programs Using Paid Social Media. - Rebeca Cordero-Gutiérrez; Eva Lahuerta-Otero (KMO, 2019)

Using Social Media to Enhance Learning and Motivate Students in the Higher Education Classroom. - Eva Lahuerta-Otero; Rebeca Cordero-Gutiérrez; Vanessa Izquierdo-Álvarez (LTEC, 2019)